Songkick's MVP ticketing platform began as a working protoype, selling a low volume of tickets to small concerts across London. As supply rapidly increased, so did the demand; we'd gone from selling tickets to shows at XOYO to Brixton Academy in a matter of months, as well as being able to sell tickets to reserved seating events.
We needed to build a stable ticketing platform that would serve our customers easily and efficiently in a relatively short time frame. This project had to be completed whilst the company continued to process transactions on its current ticketing platform.
Working closely with a UX designer, I helped problem solve design solutions, as well as assisting in user testing sessions and building quick concepts to get a feel for how certain elements would function.
I implemented a lot of the new design myself, coding most the frontend UI elements, testing the design across multiple devices all whilst the backend architecture was built.
From users entering to purchase path to completing a transaction, the improved design continuously exceeded monthly goals set by the company. We also saw an unexpected rise in desktop sales, despite optimising the design for mobile.
Songkick Ticketing UI
We introduced a different UX for reserved seating events, adding a pop-up summary of a user order.